We hope you and your loved ones are doing well and staying healthy. This time calls for a series of transformations, including transforming to new ways of working and reaching your clients. Most of us marketers used events and trade shows as a great source of leads, with great success and outcomes. But how to make them work in your favor at this time? Luckily we are in a digital era, so there are a variety of ways you can reach your clients and prospects who are staying in th

Just like any other business process, mastering conference networking is impossible without understanding current industry trends. Are events even a thing in 2020-2021? Yes, they are. However, with the pandemic, in-person events are transitioning to online events and conferences. For the past few years, the number of online conferences and trade shows, their duration, and attendees, as well as overall spend has been steadily growing. And the reason behind this growth is that