The CMO Webisode Series

COVID-19 is changing how B2B buyers and marketers interact. As savvy marketing leaders are driving their teams in the face of new customer habits and trying economic times, the changes in customer behavior are an acceleration of digital trends that were in motion before the pandemic hit. It is evident that we are at a digital inflection point, where B2B marketing operations going forward will look fundamentally different from what they were before the pandemic.

 

To better understand how B2B marketers are leading their teams through the Covid crisis, we have launched SalesBoxTV Marketing Leaders Webisode Series wherein we invite a leading technology CMO to walk you through marketing strategies to adopt through these trying times. Do share your feedback about each webisode to salesboxtv@salesboxai.com or comment in below.

Are you interested in creating your own online TV channel around your B2B brand or theme? Do drop in a message and our product consultant will reach out to schedule a call.

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1.

72% of customers would rather learn about a product or service by way of video. (Hubspot)

2.

59% of executives say they would rather watch video content than read text. (Wordstream)

3.

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

4.

87% of marketers saw video content drove traffic to the website, with 80% of them attributing videos influencing sales. (Wyzowl)

As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.

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