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10 best video marketing tools for B2B marketers (2020 edition)


It’s easy to identify why video is so popular these days; simply because it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. This is why the world reportedly watches 1 billion hours of YouTube social video per day.


And those of you who are in the B2B industry should have a complete understanding of the power of video as a marketing tool. This is not only because you might be interested in making amazing videos, but because you will probably have to learn to incorporate video into your content in order to remain competitive.

Here we will outline some of the best tools B2B marketers can use to create outstanding video contents in 2020:



1. Biteable




Aiming to be the world’s simplest video maker, Biteable ensures you to make animated video presentation online in minutes. Pre-designed templates with actions and scenes inside are editable with your own contents. A simple drag-and-drop timeline is convenient for your customization. If you are looking to create client-specific videos with-in no time, biteable will help you create it with minimum efforts.


2. PowToon




It is free and awesome to create amazing video presentations with PowToon. Using a ready-made template, you can have a professional-looking video in just 20 minutes. No matter you are marketers or teachers, you can have an intuitive video presentation to draw wider attention, building up effective communication as well.



3. Filmora



Originally known as Wondershare Video Editor, Filmora is software that gives you the chance to perform basic edits (trim, rotate, brightness, contrast, speed), audio edits, and advanced effects like Picture in Picture and Scene Detection.


Filmora also comes packed with an extensive music library, overlays, filters, and texts to help make your video stand out. To get started, just upload content from your preferred device and start editing. While there are a lot of video editors available, Filmora’s intuitive interface makes this is one of the easiest and effective editors marketers can use. There are also inspiring instructional and tutorial videos to help you get the most out of Filmore.


4. Viewbix




Viewbix is a video marketing tool where you can create an interactive video in just three steps – which should only take about five minutes. This is accomplished by simply adding a link to your video, branding your video by inserting your logo and call-to-action buttons, and finally choosing apps to help you achieve goals like lead capture generation.



5. Movavi




Movavi Video Suite video presentation software helps you to create pro-quality videos on your computer. You are not required to have any experience, only 5 steps your presentations are on the go. With image quality improvement, Hollywood-worthy effects, high-grade titles and fades, you can freely spark creativity and design stylish video presentation with this all-in-one video software.


6. Wideo




Create, edit and share videos very easily. Wideo is an awesome video presentation software to boost social media campaigns with stunning videos. It increases your productivity in designing as you can pick templates and then start from scratch. No coding or programming skills required.



7. Magisto




Grow your audiences with the power of video presentations. Magisto inspires you to showcase professional story and passion with videos, it takes minutes to turn everyday videos and photos into beautifully edited movies. With easy-to-edit and perfect sharing, audiences will be well engaged in your content.



8. Vidyard




Vidyard is specifically targeted for brands that want to do cold outreach. Going beyond video hosting and management, they help businesses connect with more viewers through interactive and personalized video experiences, learn powerful insights on customers viewing audience. Vidyard offers nearly seamless integration with various sales/marketing tools. But the major downside is it comes at quite a hefty price.



9. Vyond



Vyond is a web-based studio for creating animated explainer videos. You can choose your template from three styles: temporary, whiteboard, and business-friendly. From there, you can customize the characters, objects and voice-over options to create the perfect video.


10. Animaker




“Animaker removes the barriers to creating pro-level animated videos”-Reviews from TNW. This video presentation software offers a platform for you to bring content in funny animated videos. 5 popular video styles can be worked in collaboration for gorgeous video results. To be amazing and different, this tool benefits you to make breakthroughs in designing.

To sum up


Video marketing is getting bigger and bigger. Creating and publishing videos were costly in the past but now there are more than enough tools to generate, guide, or let you make the entire video yourself for a reasonable price – which is great news for all. In short, now you have zero excuses for not launching a video marketing campaign.








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