Nowadays video is considered one of the amazing tools for marketing. With attention spans dropping and the need to get larger amounts of information across in a shorter period of time, a well-strategized video can grab you more results. Videos are more persuasive than other types of content because the human brain needs emotional input to make decisions. No other technology is better at conveying emotion than video. This is due to the fact that video caters to both the brains’ auditory and visual systems, picking up on cues like facial expressions, body language, imagery and music. This can extract an emotional bond that will influence a person’s choices or actions.
Video allows us to connect with people wherever they are, but like any tool, it must be used well in order to have the desired effect. Regardless of whether you are demonstrating an idea, selling a product, conducting training, or delivering some other type of persuasive content, there are universal principles you can employ to make the video presentation one that people remember for the right reasons. Here are a few tips which help you create better online video presentations:
1. Record yourself practicing
For best presenting online, you should look and feel natural, the secret behind every great presentation is “Practice.” Practice your presentations over and over again until the delivery is indeed natural. Some presenters practice in front of mirrors, while others enlist friends and colleagues to listen and provide feedback. And that feedback, whether it’s earned hearing thoughts from others, simply watching yourself, or both, is one of the most valuable tools available for improving your final performance.
The best part. If you really want to experience what your audience will feel when you present, try recording yourself giving the video presentation. These days that’s an easy thing to do on your laptop just by pressing records. Once recorded, watch the recording yourself or share with a few peers to identify clunky parts of the presentation or portions that drag. Once analyzed, make improvements before you give the final presentation.
2. Go to your room
Before developing your video presentation, let’s take a moment and consider the room in which you will present. If it’s on-site at your company, visit it to determine if there are any issues with the room that need to be addressed beforehand, such as poor lighting, noise, or other small things that can create major distractions on the day you desire everyone’s attention.
If you are a road warrior and need to regularly give presentations from unknown conference rooms, call ahead and talk to the coordinators of your visit and arrange pictures of the room’s layout. You will also want to know the tech set-up of the room. For example, do they have a universally easy-to-use video conferencing system or is it a complex system that requires an equipment reservation and assistance from IT to ensure everything operates well. Finally, if you are working remotely and giving the presentation from home, seek a quiet space with a tidy background that will help viewers keep their focus on you.
3. Dress for success
The sky is the limit on what people wear to the office these days but what you wear to a video presentation is a bit more limited. Video regulars like TV hosts know that stripes, busy patterns and neon colors can create a blurred effect on video that makes you appear fuzzy to viewers. Avoid hurting the eyes of the very people you want looking at you, choose tailored clothes in solid colors that suit your skin tone.
Just like in-person presentations; video presentations can be a bit nerve-racking the first time. But with preparation, you can set yourself up for success. As you gain experience, you’ll be more comfortable with video presentations and you’ll master them in no time!
4. Choose the right colors for presentation slide/video
The color combination of your presentation is important to grab the attention of your users, Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors
5. Start with a bold statement
A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. It should be capable to make people sit up and take notice.
6. Don’t Just Talk Over Slides
You should show yourself presenting, eye contact is just as important when presenting online as it is in person. Eye contact can make your words more memorable and improve how well the audience retains the information you’re presenting.
By including a view of the presenter in an online video, you help humanize the delivery of your information by adding non-verbal signals like body language and facial expressions. That can make a vast difference when it comes to how your audience remembers your materials.
Most video conferencing solutions will allow you to share both your screen and a video of yourself at the same time. Be sure to take advantage.
7. Tell a story
One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.
A personal, human story works because the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.
Think about the ‘story arc’ – how will you frame your message so the audience immediately empathizes?
If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business and starts your presentation with that.
8. Get Interactive
You want to engage your audience online. You want them leaning in, asking questions, and interacting with you, not leaning back in their chairs passively listening.
An interactive presentation not only engages your viewers but also helps you to adjust your presentation to connect with what viewers see as important. The questions in your presentation drive you towards what’s most interesting to your viewers. This helps you to personalize your presentation based on your viewers’ responses and hold their attention throughout the entire meeting.
A lasting impression if you end it right.
It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.
An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch. Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from a famous marketer should do it. Or would you like to say something meaningful and data-driven? Quote the best stats or reports that you find relevant.
10. Visual metaphor
Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that make text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.
Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.
It doesn’t have to be obvious and clichéd, either. Closed doors, wide-open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused ‘water ripple’.)
11. End on a meaningful note
What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.
12. Share the full presentation
When the presentation ends, most of us share our slides with an email summary and next steps. But the slides only communicate a portion of the whole message, and emails often get lost in the shuffle.
Record your live online presentation and provide your audience with the ability to rewatch part or all of your presentation. It’s a smart strategy for getting your deck in front of decision-makers and stakeholders who haven’t been able to attend the live meeting.